I designed the identity system and created promotional materials for a 3-day camping music and arts festival aimed at uplifting women and connecting people from all walks of life. The portrait is bold and minimalistic with a hand-drawn feel to reflect the artistic nature of the event. The colors were selected to convey a sense of mysticism and nod to the wooded riverside venue where the event will take place. The signature is done by hand to mimic the imagery and is paired with soft yet elegant fonts. I then adapted the identity system into a simplified format which could be applied to posters and paired with external collateral.
